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Style / wrzesień 2017
Blair Hammond, Senior Manager, Global Newsroom

Ariana Grande and Reebok Team Up!

International pop star Ariana Grande is more than a dangerous woman, as her hit song describes. She’s an inspiration to an entire generation around the globe, including the 113 million fans that follow her on Instagram.

Today Reebok joins those legions of “Arianators” and officially announces Grande as its newest brand ambassador. The move continues our track record of partnering with some of today’s most confident women in entertainment and fitness.

Grande inspires millions of fans around the globe with her willingness to challenge conventions. From her lyrics to her tweets to her loyalty with her fans, Grande is constantly pushing women around the world to be their best selves.

“Reebok encourages and enables self-belief and aspiration,” she says, “and I’m excited to partner with those whose mission it is to inspire confidence and enable people to define fitness on their own terms.”

Reebok encourages and enables self-belief and aspiration, and I’m excited to partner with those whose mission it is to inspire confidence and enable people to define fitness on their own terms.

As a women’s-first sportswear brand, Reebok believes in the power and strength that resides within women around the world, and together with Grande we’ll empower those women to become the best versions of themselves.

With today’s pressures and social media culture, Grande is a positive example to younger generations that they should embrace imperfections and love their bodies.

“Like Reebok, I fiercely stand for those who express themselves, celebrate their individuality and push boundaries. I’m an advocate for people accepting themselves for who they are. Reebok’s message of enabling and encouraging self-belief and self-betterment is something I fundamentally live by. I’m honored to partner with a brand whose mission is to inspire people to be the best possible version of themselves,” she says.

Reebok and Grande are on a mission to unite women around the world to prove we’re truly better together.  

Join us in welcoming Ariana Grande to the Reebok family by tweeting @ReebokWomen using #ArianaxReebok.

Style / wrzesień 2017
Blair Hammond, Senior Manager, Global Newsroom